Black Professionals and Entrepreneurs of Saskatchewan, a non-profit organization dedicated to addressing critical issues within the community and celebrating Black heritage and culture, sought event videos to support their Black History Month Fashion and Music Show events. A total of seventy individual videos were produced to clearly highlight all event details.

The creative approach focused on blending the organization’s branding elements — such as colors and typography — with Black cultural influences, notably the triangular pattern. After establishing a cohesive visual language, smooth and engaging animations and transitions were developed to maximize audience engagement.

The result was a highly successful marketing campaign, with the Fashion Show selling out and a strong turnout for the Music Show. The visuals also enriched the on-stage experience, making the events even more memorable and impactful.