YXE Blind Co
Logo and Brand Identity

YXE Blind Co, a new premium blinds retailer in Saskatoon, sought a logo and visual identity that merged elegance with functionality. The approach began with a deep dive into the brand essence of YXE Windows & Doors to ensure a strong connection between the sister companies. Through research and creative exploration, I developed a logo that incorporated elements of blinds and windows using negative space, resulting in a minimalist and versatile design.

The project concluded with a comprehensive branding package, ready for diverse applications, helping to position YXE Blind Co as a benchmark for quality in the market.