ThreeFarmers Food, renowned for its commitment to making healthy snacks, launched a new product in its Indulgence line: the milk chocolate fava bean. The execution utilized a golden ribbon highlighting the key product and realistic compositions creating an impactful design. The designs were to be featured across key digital platforms, including social media, google, Amazon, and the brand’s website. This cohesive branding effort positioned the Indulgence line as a standout in the market, driving a successful product launch.
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For Bella Sante MD, Saskatoon's cosmetic and laser clinic, I crafted a lounge TV slide video that married minimalist elegance with luxurious detail, highlighting their wide array of beauty treatments. This was achieved by utilizing the clinic's brand colors with refined typography and compelling imagery and including before-and-after photos. Collaborating with the clinic's team, I meticulously fine-tuned every aspect ensuring the messaging resonated with the brand. The result of our efforts, a 14-minute video that seamlessly blends informative content with visual bliss, elevating Bella Sante MD's brand and enriching the client experience.
For Floral Acres, a Saskatoon-based Greenhouse and Garden Centre,
I crafted bold and creative designs for their Black Friday and Cyber Monday campaigns, focusing on paint. By combining their vivid brand colors with dark, plant-themed backgrounds, I introduced a unique 'paint drop' badge system to highlight sale items—green for Cyber Monday and pink for Black Friday. These designs were strategically deployed across digital platforms, including social media, Amazon, and their website, with clear calls-to-action optimized for engagement. The result? Eye-catching creatives that improved clicks and conversions, delivering a memorable brand experience and driving growth for Floral Acres.
YXE Blind Co, a new premium blinds retailer in Saskatoon, sought a logo and visual identity that merged elegance with functionality.
The approach began with a deep dive into the brand essence of YXE Windows & Doors to ensure a strong connection between the sister companies. Through research and creative exploration, I developed a logo that incorporated elements of blinds and windows using negative space, resulting in a minimalist and versatile design.
The project concluded with a comprehensive branding package, ready for diverse applications, helping to position YXE Blind Co as a benchmark for quality in the market.
